COMMUNITY RELATIONS MANAGER AT THE SALVATION ARMY ALASKA DIVISIONAL HEADQUARTERS
Company: The Salvation Army USA Western Territory
Location: Anchorage
Posted on: October 19, 2024
Job Description:
Mission Statement: The Salvation Army, an international
movement, is an evangelical part of the universal Christian Church.
Its message is based on the Bible. Its ministry is motivated by the
love of God. Its mission is to preach the gospel of Jesus Christ
and to meet human needs in His name without discrimination.
Increase your chances of an interview by reading the following
overview of this role before making an application.
Position Title: Community Relations ManagerCorps/Department:
Community Relations & DevelopmentReports To: Executive Director of
Development (EDD)FSLA Status: Full-Time/40 hours per week;
ExemptScope of Position: Provide strategic leadership to ensure a
strong and positive Salvation Army image and brand to both internal
and external audiences and key target constituencies. Ensure that
messaging is consistent and impactful. Oversee the volunteer
program, including recruitment, management, training, and support
of volunteers. Provide communications and marketing support to
Divisional staff, Metro Anchorage City Coordinator, Corps Officers,
program directors and the development team. Assist with special
events as requested by the EDD.Essential Functions: The Community
Relations Manager will ensure that all areas relating to
volunteers, public relations, media, digital/online content, and
marketing are functioning at the most effective level
possible.Communications/Media Relations:
- Develop and implement a strong, comprehensive communications
plan in cooperation with the Development team each fiscal year to
advance The Salvation Army Alaska Division's resource development,
brand, and community engagement goals.
- Lead the storytelling effort in support of The Salvation Army's
mission and efforts throughout Alaska to ensure that current and
prospective TSA friends and donors understand the value and impact
of our work to do the most good and their essential role in
it.
- Manage overall media relations; develop and implement media
events throughout the year that fulfill public relations and
marketing objectives; work to fulfill resource development goals
that support fundraising events through media pitches, promotional
materials/activities, press kits, and press releases. Recruit and
prepare qualified spokespersons for interviews and media events.
Serve as on-site media contact and/or Salvation Army spokesperson,
as appropriate.
- Visit local Corps/programs on a regular basis and seek out
appropriate service stories and events for external communications
that are strategic and ongoing, as well as spontaneous from
officers, staff, constituents and volunteers.
- Assist all Corps and programs throughout the Division with
setting up and maintaining social media pages.
- Provide assistance and instruction with online software
programs related to Christmas, Thanksgiving, and kettles.
- Serve as the lead public relations and communications resource
to Corps and program units throughout the division.
- Support Metro Anchorage City Coordinator by producing marketing
materials and managing publicity and media relations for community
events.
- Draft internal and external communications products including
talking points, messaging documents, backgrounds, biographies,
press releases, fact sheets, and other materials necessary for
media interaction and event interactions.
- Prepare and maintain updated press/information kits. Be
responsible for maintaining supply for use by EDD, Divisional
Commander, Secretary for Business, Metro Anchorage City
Coordinator, and others as needed.
- Oversee design, production, and dissemination of educational
and promotional materials, including print collateral, video, and
electronic communications to ensure that TSA's message is
strategically communicated throughout Alaska.
- Proactively plan for and manage crisis communications, in
conjunction with Salvation Army leadership, presenting a positive
message and image.
- Track relevant news initiatives to identify opportunities to
build awareness of TSA's work in the community and promote
effective usage of Salvation Army public service
announcements.
- Work in cooperation with the EDD to determine theme and design
for the annual Impact Report. Oversee all aspects of production,
including writing and acquiring stories and photos throughout the
year.
- Collaborate with CRD team in an environment designed to ensure
the most effective donor cultivation and stewardship, volunteer
engagement and recognition, and public awareness.
- Act as photographer for CRD as requested by EDD. Maintain
department video and camera equipment.
- Develop and maintain an organized communications management
system, including files, electronic records, and photo
library.
- Ability to edit photos and videos.
- Develop relationships with local media and maintain media
list.
- Perform other related duties, as assigned.Marketing:
- Manage, maintain, and provide updated content for website and
online marketing initiatives including using social networks and
e-mail campaigns.
- Write stories and submit photos for internal and external
publications.
- Execute online campaigns (e.g., online Red Kettle, Walmart
campaign, etc.). Provide instruction and support as needed.
- Develop strategy for online marketing via Facebook ads and
other online tools (e.g., Google Analytics) and track effectiveness
of same.Volunteers:
- Promote, develop, and coordinate volunteerism throughout the
Alaska Division.
- Process volunteer applications and perform background checks on
all volunteers.
- Work with Divisional Secretary's office to conduct MVRs, and
coordinate driver's safety tests as appropriate.
- Develop and implement a volunteer orientation program and
provide ongoing training to improve volunteer efficiency and
effectiveness.
- Work with officers and program staff to identify and secure
volunteers in support of year-round programming as requested.
- Oversee volunteer check-in, orientation, delegating of
assignments, and training at Metro Anchorage events.
- Maintain and update volunteer database and files.
- Conduct an annual Volunteer Appreciation event in Metro
Anchorage in cooperation with the Anchorage City
Coordinator.General:
- Be willing to work nights and weekends to provide volunteer,
media support and photography for Metro Anchorage community events
and programs, and other CRD projects as needed.
- Be available to travel for special events and assignments
outside of the Anchorage area.
- Attend DHQ/THQ Development Department meetings and
training.
- Aid with special events as part of the CRD Team as requested by
EDD.
- Work with CRD team to develop, monitor, and update annually all
Classy fundraising pages.Required Education/Work Experience:
Bachelor's Degree in relevant field (e.g. Marketing, Journalism,
Public Relations, Communications). A minimum of three years'
relevant professional experience required, with five or more years
preferred.Software-related Skills: Microsoft Office Suite (Word,
Excel, PowerPoint and Outlook) required; experience using web
content management systems (CMSs) required; ability to read and
understand basic HTML language; working knowledge of integrated
database applications and ability to use new software programs with
basic training; ability to use InDesign or a similar program to
produce publications.Language Skills: Must be able to understand,
follow and give both written and oral instructions. The employee
must be able to use speech and hearing for ordinary and telephone
conversation.Mathematical Skills: Must be able to perform simple
calculations (addition, subtraction, multiplication, and division)
and apply concepts such as ratios and percentages in practical
situations.Performance Skills: Must be creative, self-motivated,
organized, flexible and possess leadership skills.Protect the
Mission: Must complete the online course for this area and pass the
background check process required by The Salvation Army for
employment.Driver Requirements: Must be a licensed driver. Must
also complete and pass The Salvation Army Driver Safety
Course.Physical Requirements: Ability to sit, walk, stand, bend,
squat, climb, kneel, and twist on intermittent or continuous basis.
Ability to grasp, push, pull, and reach overhead. Ability to
operate a telephone. Ability to lift 15 pounds. Ability to access
and produce Information from a computer. Ability to understand
written Information. Qualified individuals must be able to perform
the essential duties of the position with or without accommodation.
A qualified person with a disability may request a modification or
adjustment to the job or work environment in order to meet the
physical requirements of the position. The Salvation Army will
attempt to satisfy requests if the accommodation needed is
reasonable and no undue hardship would result.Acknowledgement of
Religious Purposes of The Salvation Army: The employee acknowledges
that he/she has been informed and understands The Salvation Army's
religious purpose and status as a church. The employee agrees that
he/she shall do nothing to his/her relationship with The Salvation
Army as an employee to undermine its religious mission. The
employee agrees and understands that his/her services are a
necessary part of The Army's religious purposes, and his/her
work-related conduct must not conflict with, interfere with, or
undermine such religious programs or The Army's religious
purposes.Equal Employment Opportunity: The Salvation Army is an
Equal Opportunity Employer and committed to providing a respectful
environment for all applicants and employees that is free from
unlawful discrimination or harassment based on age, race, color,
religion, sex, national origin, marital status, disability,
citizenship, sexual orientation, gender identity, gender
expression, or any other characteristic protected by law. Such
equal opportunity for employment will apply to recruitment and
hiring, training, promotion, salaries and other compensation,
transfers and layoffs or termination.This position description
should not be interpreted as all inclusive. It is intended to
identify the major responsibilities and requirements of this
position. The incumbent may be requested to perform job-related
responsibilities and tasks other than those stated in this position
statement.
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Keywords: The Salvation Army USA Western Territory, Anchorage , COMMUNITY RELATIONS MANAGER AT THE SALVATION ARMY ALASKA DIVISIONAL HEADQUARTERS, Executive , Anchorage, Alaska
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